Know your target audience?
As a marketer, your primary focus should be on understanding your target audience. This means getting to know them on a personal level, understanding their needs and wants, and understanding what motivates them.
To truly understand your target audience, you need to go beyond demographics and get to know them as individuals. This means understanding their hopes, dreams, and aspirations. It means understanding their values and what they believe in. It means understanding their fears and their doubts.
Only by understanding your target audience on a deep, personal level will you be able to craft messages that resonate with them and motivate them to take action.
