The SEO landscape is constantly changing, so it’s important to stay up-to-date on the latest trends and best practices.
SEO is an important part of any digital marketing strategy and with the landscape continuously changing, it’s important to stay up-to-date on the latest trends and best practices. Here are a few things to keep in mind when improving your SEO in 2023:
1. Mobile-first indexing should be a priority
Since July 1, 2019, Google has been using mobile-first indexing for all new websites. This means that your website will be ranked based on its mobile version, so it’s important to make sure that your site is responsive and optimised for mobile devices. If it’s not, you could be missing out on valuable traffic and potential customers.
2. Optimise your content for voice search
With the rise of voice-activated assistants like Siri, Alexa and Google Home, more and more people are using voice search to find the information they need. When creating content, keep this in mind and optimise your articles, blog posts and website copy for voice search. This means using natural language and long-tail keywords that people are likely to use when speaking, rather than typing into a search engine.
3. Target local SEO
If you want your business to be found by people in your local area, then you need to focus on local SEO. This involves optimising your website and content for location-specific keywords and phrases. For example, if you’re a plumber in Sydney, you would want to use keywords like “plumber in Sydney” or “Sydney plumbers” in your website copy and blog posts. You can also use Google My Business to list your business and contact details, which can help you to rank higher in local search results.
4. Invest in link building
One of the most important ranking factors for SEO is links. Google uses links to crawls the web and determine the authority of websites. The more high-quality links you have pointing to your site, the higher your site will rank in search results. There are a few ways to get links, such as Guest blogging, Creating informative resources, Asking customers for reviews and testimonials and Sponsoring events or charities.
5. Monitor your progress
It’s important to regularly monitor your SEO progress to see how your efforts are paying off. You can do this by tracking your website’s organic traffic, keyword rankings and conversion rate. This will give you a good idea of whether your SEO strategy is working and where you need to make improvements.
By following these tips, you can help to improve your SEO in 2023 and make sure that your website is getting seen by your target audience.
