Identify your target keywords
What are target keywords?
Target keywords are the specific words and phrases that you want your website and content to rank for in search engines. When choosing target keywords, it is important to consider how popular the keywords are, how difficult it would be to rank for them, and how relevant they are to your business.
There are a number of ways to identify target keywords for your website. One way is to use a keyword research tool, such as Google Keyword Planner. This tool allows you to enter a word or phrase and see how many people are searching for it each month. This can help you to identify popular keywords that are relevant to your business.
Another way to identify target keywords is to look at your competitor’s websites. Use a tool like Semrush to enter your competitor’s domain and see what keywords they are ranking for. This can give you some ideas for keywords that you may not have considered.
Once you have identified some target keywords, it is important to consider how difficult it would be to rank for them. Use a tool like Moz Keyword Explorer to get an estimate of the difficulty of ranking for a particular keyword. This can help you to prioritize your keywords and focus your efforts on the ones that are most likely to be successful.
Finally, you need to consider how relevant the keywords are to your business. It is no use ranking for a keyword that is not relevant to what you do. For example, if you are a plumbing company, you are not going to rank for the keyword “fashion” .Choose keywords that are relevant to your business and that you have a chance of ranking for.
Identifying your target keywords is an important first step in improving your SEO. By research popular, relevant, and achievable keywords, you can create content that is more likely to rank well in search engines and attract more visitors to your website.
“SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content.”
