Identify your target audience
Before you can begin auditing your website, you need to identify your target audience. This will help you determine what areas of your website need improvement and what content needs to be targeted to them.
There are a few ways you can identify your target audience. One is to consider who your ideal customer is. What demographics do they fall into? What are their interests? What needs do they have that your product or service can address?
Another way to identify your target audience is to look at your website traffic data. This can tell you things like what geographical regions your visitors come from, what devices they use to access your site, and what pages they visit most often. This data can help you fine-tune your website to better meet the needs of your audience.
Once you have a good understanding of who your target audience is, you can begin to audit your website with their needs in mind. This will help you create a more effective and user-friendly website that can better meet their needs and convert them into customers.
