Grabbing the listener’s attention
Every day, people are bombarded with advertisements from all sides. In order to stand out, businesses have to get creative with their adverts if they want to grab attention.
Here are six radio adverts that have done just that:
1. The Radio Ad with a Twist
This advert for Audi features a conversation between a father and son. The son is trying to convince his father to buy him a car, and the father is reluctant. However, the twist comes at the end when it is revealed that the father is actually an Audi dealer.
2. The Car Ad with a Splash
This advert for Volkswagen features a woman driving her car through a puddle, and the resulting splash soaked her clothes. However, she doesn’t seem to mind as she’s listening to the radio and enjoying the music.
3. The Ad with a Surprise ending
This advert for Coca-Cola features a group of friends talking about what they’re going to do with their day. One of the friends is going to buy a Coke, and the others are surprised to hear this. However, the advert ends with the surprising revelation that the friend who is buying the Coke is actually the CEO of the company.
4. The Ad that will Make You Smile
This advert for dental floss features a woman dancing around her apartment to the radio while she cleans her teeth. The ad ends with a smile from the woman, and the tagline “You’re worth flossing for”.
5. The Ad that will Make You Think
This advert for a bank features a man talking about all the things he could do with the money he’s saved. He could buy a boat, or a new car, but instead he’s going to invest it in his future. The ad ends with the tagline “Invest in yourself”.
6. The Ad that will Stay with You
This advert for a charity features a child talking about how he wants to help people who are less fortunate than him. The ad ends with the child saying “I want to change the world”.
