Convert website or blog visitors into leads
The third step to earning online is converting website or blog visitors into leads. This means creating content that will interest and persuade your visitors to sign up for your email list or contact you for more information.
One way to do this is to create a lead magnet, also called an opt-in offer. This is a free piece of content that you offer in exchange for your visitors’ contact information. Your lead magnet could be a helpful guide, an eBook, a video, or even just a white paper or an email course.
The key is to make sure that your lead magnet is something that your target market will actually find valuable. Once you have a lead magnet, you need to promote it on your website or blog. You can do this by writing blog posts about it, creating graphics or videos about it, and even including a call-to-action on every page of your site.
If you do all of this correctly, you should start to see a steady stream of leads coming in. From there, it’s up to you to convert those leads into customers or clients. But that’s a topic for another day.
“The longer you’re not taking action the more money you’re losing.”
