What is CPL?
CLV=Customer lifetime value
In business, the customer is always right. This adage is especially true in the world of marketing, where customer lifetime value, or CLV, has become the be-all and end-all metric for success. Increasing CLV should be every marketer’s number one priority.
What is customer lifetime value? CLV is a metric that predicts the net profit a company will earn from a customer over the course of their relationship. In other words, it’s a measure of how much revenue a customer will generate, minus the costs associated with acquiring and maintaining that customer.
There are a number of ways to increase CLV, but one of the most effective is through the use of coupons and discounts. By offering coupons and discounts, businesses can encourage customers to make repeat purchases, and to refer friends and family to the company.
Coupons and discounts are an important part of any marketing strategy, but they are especially important for businesses that want to increase CLV. That’s because they are a way to encourage customers to come back and to spend more money over time.
There are a number of different types of coupons and discounts, but the most important thing to remember is that they should be customized to meet the needs of your specific customer base. What works for one business might not work for another, so it’s important to experiment and find what works best for you.
Coupons and discounts are a great way to increase customer lifetime value, but they are just one piece of the puzzle. To truly maximize CLV, businesses need to focus on creating a great customer experience throughout the entire customer journey.
“To have an impact on your audience, you must understand their pain points.”
