15 examples of creative radio ads
Radio advertising is a tricky business. You have a relatively short time to make a lasting impression and capture the attention of your audience. But when done right, a radio ad can be an incredibly effective way to reach your target consumers.
Here are 15 examples of creative radio ads that will catch your ear:
1. McDonald’s – “Clowning Around”
In this ad, McDonald’s cleverly uses the sound of a clown horn to get the attention of the listener. The ad then goes on to talk about how McDonald’s is the perfect place to take your kids for a fun time.
2. Lyft – “Find Your Car”
Lyft’s “Find Your Car” ad is a great example of how to use sound to create an impactful message. The ad starts with the sound of a car horn honking, followed by a voice saying “Can’t find your car?” Lyft then tells the listener that with their app, you can easily find your car and get a ride home.
3. Old Spice – “Believe in Your Smelf”
Old Spice’s “Believe in Your Smelf” ad is a great example of how to use humor to sell a product. The ad features a man speaking in a very confident tone, telling the listener that if they believe in themselves, they can achieve anything. The man then sprays himself with Old Spice, and the ad ends with the tagline “The scent of success”.
4. Subaru – “Dog Tested, Dog Approved”
Subaru’s “Dog Tested, Dog Approved” ad is a great example of how to use an adorable dog to sell a product. The ad features a dog named Jasper testing out the new Subaru Outback. At the end of the ad, Jasper gives the Outback his stamp of approval.
5. Nike – “Just Do It”
Nike’s “Just Do It” ad is a great example of how to use a simple, but powerful, message to sell a product. The ad features a simple voiceover saying “Just do it”, followed by a montage of people doing various sports. The ad ends with the Nike logo and the tagline “Make it happen”.
6. Hershey’s – “Hershey’s Kisses”
Hershey’s “Hershey’s Kisses” ad is a great example of how to use sound to sell a product. The ad starts with the sound of two Hershey’s Kisses being unwrapped, followed by a voice saying “The perfect way to show someone you care”. The ad then goes on to talk about all the different ways you can show someone you care, with Hershey’s Kisses.
7. Coca-Cola – “I’d Like to Teach the World to Sing”
Coca-Cola’s “I’d Like to Teach the World to Sing
